2011 Audi A1 - First Drive Review

Audi is introducing a whole new dimension to the compact class with the all-new Audi A1. It is dynamic and high quality, emotional and individual. It condenses all of the virtues of the brand down to less than four meters - a design full of character, uncompromising quality and pioneering efficiency technologies. The agile chassis and powerful engines make the Audi A1 the sportiest car in the segment.

The young customers of the Audi A1 live in major cities and therefore are looking for a vehicle that is designed for the urban environment. Thanks to its compact dimensions, it is very agile and nimble in city traffic and offers a high degree of everyday utility.

The interior of the Audi A1 is also sporty and of high quality. Customers can customize numerous details to tailor the car to their personal tastes. Audi's latest model has a broad portfolio of advanced technologies on board; its infotainment system sets new standards in the segment. The Audi A1 is the first premium automobile in the small compacts class - a true, fully-fledged Audi.

The Audi brand stands for automotive passion. With its agile chassis and powerful engines, the Audi A1 is the sportiest car in its class, and this is readily apparent at first glance. The design is unique and modern. Styling cues placing the Audi A1 in the Audi family include the side line with the distinctive roof arch, the coupe-like C-pillars, the large wheel wells and, of course, the front end with the typical single-frame grille. The hood and rear hatch encompass the body; the tail lights are three-dimensionally molded and present an unmistakable design, day or night.

The interior of the Audi A1 is spacious and airy. The instrument panel is suggestive of an airplane wing; its four round air nozzles are reminiscent of the turbines of a jet. The clear ergonomics and the uncompromisingly high fit and finish typify the Audi brand's high standards. Many lovingly designed details in the interior document the premium character of the Audi A1.

In addition to the Attraction and Ambition trim lines, Audi also offers a media style package focused on infotainment and the interior design. The innovative materials and modern colors underscore the character of the Audi A1. Whether colored air nozzles, LED interior lights or seat covers in expressive colors - customization is an important catchword. The equipment program offers countless opportunities for matching the Audi A1 to the driver's own personal style. There are even a variety of paint finishes from which to choose for the roof arch. Customers can order many of these features after the initial sale to follow a trend or a whim.

The available infotainment and multimedia systems available come directly from the luxury class. The top of the line is MMI navigation plus, a media center that sets new standards in the compact segment. From the monitor that rises up out of the instrument panel to the control unit that follows the MMI logic, it is oriented on the systems found in Audi models in the higher segments. Based on the concert radio, the connectivity package offers the option of retrofitting an Audi map-based navigation system - a novelty in the automotive sector. The 465 watt Bose surround sound system is just one example of the complementary modules available.