The world's largest Audi car showroom will open in London next Monday, October 19.Located next to the M4, Audi West London has three showroom floors, making it possible for drivers on the motorway to see displays inside the centre.
The dealership will have space for 116 cars, a 32-car workshop in the basement and a two-storey exhibitions and conference centre.
Innovative design
Designed by Wilkinson Eyre, the same company that created the Millennium Bridge in Gateshead, the architecture of Audi's new centre takes inspiration from themes including the manta ray fish and the wings of a B2 stealth bomber.
The one-tonne aluminium sculpture that dominated Audi's display at this year's Goodwood Festival of Speed is suspended in a purpose-built atrium within the centre.
The showroom cost £45 million to build and up to 30,000 customers a year are expected to use it.
Audi estimates that it will sell around 700 cars from its new London showroom in the next 12 months.
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