American Audi A1 Still in Doubt

Audi really hopes that the freshly-revealed A1 will be a massive hit when it will go on sale this summer but contrary to what many might expect, the new small car won't be sold in the United States. At least, this is what company insiders familiar with the matter are claiming, although there are several things that indicate an American A1 is still possible. But first things first.

Audi A1

The A1 was initially believed to help Audi step into the US small class segment and the fact that the Germans used Justin Timberlake to promote the car might be a sign that such a thing is indeed possible. On the other hand, Peter Schwarzenbauer, Audi's global sales and marketing boss, told Autonews in March that Audi's small cars won't be sold in the US for the time being, indicating that a potential launch of the A1 might be possible, but only at a later date.